Welcome to Nest!

Moving Help Site

This case study is focused on developing a mobile-first website to explore the challenges individuals face during the moving process. The goal is to gather pertinent information and create a comprehensive solution that includes all necessary services to assist people in overcoming these challenges.

Tools

Figma
Whimsical
Adobe Photoshop

Timeline

Total Time: 4 Weeks
Research: 1 Week
Design & Prototyping: 2 Weeks
User Testing 1 Week

Role

UX Designer
UI Designer

Background

What is Nest?

Nest is a moving assistance website that allows its users to plan and research destinations, plan their moving process and organize their goals and objectives.

With its intelligent recommendation system, Nest can also suggest moving plans and places tailored to individual preferences, ensuring a smooth transition to new homes.

Why does it matter?

According to the North American Moving Services, 25.6 million Americans moved in 2023 and this number is growing each year due to factors such as remote work, rapid city growth, and changes in cost of living.

People encounter many problems when moving to a new place. Having a tool to help solve these and other problems will help users have a smoother process and be more confident in their decision.

Research

Goals:

Determine the most common moving problems

1

Examine the utilization patterns of existing moving services

2

Determine what potential services people would want to have

3

Analyze motivations and strategies behind moving decisions

4

Methodology 1: Competitive Analysis

Key insights

The analysis showed that there is abundant information pertinent to moving, offering users a wide array of insights, but these sites often do not include the crucial information about the logistics of moving. Also the majority of other sites are only focused on the destination or housing rather than the actual moving process itself.

Methodology 2: User Interviews and Affinity Map

Interviews were conducted about the moving process as a whole. Participants were asked questions about their past moving strategies and timelines, as well as the challenges they faced. This information was primarily used to identify common problems people face and determine the best solution.

Common Pain Points

INCONSISTENT INFORMATION

LIMITED TIME

MISSING INFORMATION

ORGANIZATION

Key takeaways:

Everyone has different moving requirements that suits their needs or their family's needs. This can include a range of needs, including getting the information they need about things such as crime and safety, HOA covenants or amenities available in the area.

Users also have trouble with time and organization. Moving is a long and complex process and many people struggle with this.

Wireframes and Prototypes

Lo-Fi Wireframes

The low-fidelity wireframes were developed around key functionality to solve the major issues realized during research. The site was organized into three categories that address moving needs: Research, Plan, and Organize.

Mid-Fi Wireframes

The mid-fidelity phase involved building the site layout in Figma and making several iterations to build the high-fidelity prototype.

User Testing

Once the first iteration of the high-fidelity version was complete, I conducted user testing to find any pain points in the flow as well as getting feedback on the site as a whole.